oFEATURED PROJECT:
Society

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                                        © Mack Kenyon 2025

Society is a non-alcoholic beverage brand inspired by the medieval European practice of Alchemy. Playing with the combination of spirituality and scientific exploration associated with this era, Society aims to promote zero alcohol as both a transformative and tangible innovation.

Taking visual inspiration from archival Alchemical texts, the visual identity of Society is an artistic reflection of its subject matter. The widely established Alchemical stages: Nigredo, Albedo & Rubedo are drawn in as the products that Society offers. The majority of flavours in the set are from English origin, attempting to build familiarity with its intended UK market.